Client:

AeroSound

Client:

AeroSound

Duration:

5 weeks

Duration:

5 weeks

Year:

2025

Year:

2025

Categories:

Brand Identity

Website Design

Physical Product Design

Marketing Campaigns

Photography

Video Production

Tools Used:

Framer

Figma

Frameship

Creative Cloud

React.js

Chat GPT

Our team mates who took part in this project

Maya El-Sayegh
Jasper Voss
Sienna Cruz

AeroSound is a high-end website template designed for premium consumer technology products, with a strong focus on sound, motion, and product storytelling. Originally crafted for headphones, the layout and structure are flexible enough to support speakers, wearables, smartwatches, VR devices, and even fashion or lifestyle products.

Important

To unlock the full potential of this template, an active Shopify store is required for seamless integration. Additionally, the Frameship.io plugin license is essential to connect Framer with Shopify's e-commerce functionality. As a bonus, you'll receive a 10% discount code after you remix this template to make getting started with Frameship even easier.

Important

To unlock the full potential of this template, an active Shopify store is required for seamless integration. Additionally, the Frameship.io plugin license is essential to connect Framer with Shopify's e-commerce functionality. As a bonus, you'll receive a 10% discount code after you remix this template to make getting started with Frameship even easier.

Important

To unlock the full potential of this template, an active Shopify store is required for seamless integration. Additionally, the Frameship.io plugin license is essential to connect Framer with Shopify's e-commerce functionality. As a bonus, you'll receive a 10% discount code after you remix this template to make getting started with Frameship even easier.

Approach

From the beginning, this project was approached as a real commercial product, not a visual experiment. The goal was to design a flexible, production-ready website template that could serve premium consumer technology brands while remaining adaptable across product categories.

Rather than designing for a single device, the structure, interactions, and content hierarchy were built around principles of clarity, modularity, and storytelling. Every section was treated as a system — capable of standing on its own or evolving alongside different products, markets, and brand voices.

The approach combined:

  • Strong visual hierarchy

  • Modular CMS-driven content

  • Performance-aware interactions

  • A balance between editorial storytelling and e-commerce efficiency

Approach

From the beginning, this project was approached as a real commercial product, not a visual experiment. The goal was to design a flexible, production-ready website template that could serve premium consumer technology brands while remaining adaptable across product categories.

Rather than designing for a single device, the structure, interactions, and content hierarchy were built around principles of clarity, modularity, and storytelling. Every section was treated as a system — capable of standing on its own or evolving alongside different products, markets, and brand voices.

The approach combined:

  • Strong visual hierarchy

  • Modular CMS-driven content

  • Performance-aware interactions

  • A balance between editorial storytelling and e-commerce efficiency

Approach

From the beginning, this project was approached as a real commercial product, not a visual experiment. The goal was to design a flexible, production-ready website template that could serve premium consumer technology brands while remaining adaptable across product categories.

Rather than designing for a single device, the structure, interactions, and content hierarchy were built around principles of clarity, modularity, and storytelling. Every section was treated as a system — capable of standing on its own or evolving alongside different products, markets, and brand voices.

The approach combined:

  • Strong visual hierarchy

  • Modular CMS-driven content

  • Performance-aware interactions

  • A balance between editorial storytelling and e-commerce efficiency

Vision and Inovation

From the beginning, this project was approached as a real commercial product, not a visual experiment. The goal was to design a flexible, production-ready website template that could serve premium consumer technology brands while remaining adaptable across product categories.

Rather than designing for a single device, the structure, interactions, and content hierarchy were built around principles of clarity, modularity, and storytelling. Every section was treated as a system — capable of standing on its own or evolving alongside different products, markets, and brand voices.

The approach combined:

  • Strong visual hierarchy

  • Modular CMS-driven content

  • Performance-aware interactions

  • A balance between editorial storytelling and e-commerce efficiency

Vision and Inovation

From the beginning, this project was approached as a real commercial product, not a visual experiment. The goal was to design a flexible, production-ready website template that could serve premium consumer technology brands while remaining adaptable across product categories.

Rather than designing for a single device, the structure, interactions, and content hierarchy were built around principles of clarity, modularity, and storytelling. Every section was treated as a system — capable of standing on its own or evolving alongside different products, markets, and brand voices.

The approach combined:

  • Strong visual hierarchy

  • Modular CMS-driven content

  • Performance-aware interactions

  • A balance between editorial storytelling and e-commerce efficiency

Vision and Inovation

From the beginning, this project was approached as a real commercial product, not a visual experiment. The goal was to design a flexible, production-ready website template that could serve premium consumer technology brands while remaining adaptable across product categories.

Rather than designing for a single device, the structure, interactions, and content hierarchy were built around principles of clarity, modularity, and storytelling. Every section was treated as a system — capable of standing on its own or evolving alongside different products, markets, and brand voices.

The approach combined:

  • Strong visual hierarchy

  • Modular CMS-driven content

  • Performance-aware interactions

  • A balance between editorial storytelling and e-commerce efficiency

Identifying Unique Challenges

Several key challenges defined the project early on:

  1. Template Versatility
    The design needed to work for headphones, speakers, wearables, smart devices, and even fashion-adjacent products — without feeling generic.

  2. Complex Technical Storytelling
    Modern consumer tech products are deeply technical. Translating advanced features into content that feels accessible and engaging required careful copy structure and layout decisions.

  3. Balancing Interactivity and Performance
    Rich visuals and animations needed to feel smooth and premium without compromising load times or usability.

  4. Seamless Shopify Integration
    The template had to integrate cleanly with Shopify via Frameship while maintaining full design control.

Identifying Unique Challenges

Several key challenges defined the project early on:

  1. Template Versatility
    The design needed to work for headphones, speakers, wearables, smart devices, and even fashion-adjacent products — without feeling generic.

  2. Complex Technical Storytelling
    Modern consumer tech products are deeply technical. Translating advanced features into content that feels accessible and engaging required careful copy structure and layout decisions.

  3. Balancing Interactivity and Performance
    Rich visuals and animations needed to feel smooth and premium without compromising load times or usability.

  4. Seamless Shopify Integration
    The template had to integrate cleanly with Shopify via Frameship while maintaining full design control.

Identifying Unique Challenges

Several key challenges defined the project early on:

  1. Template Versatility
    The design needed to work for headphones, speakers, wearables, smart devices, and even fashion-adjacent products — without feeling generic.

  2. Complex Technical Storytelling
    Modern consumer tech products are deeply technical. Translating advanced features into content that feels accessible and engaging required careful copy structure and layout decisions.

  3. Balancing Interactivity and Performance
    Rich visuals and animations needed to feel smooth and premium without compromising load times or usability.

  4. Seamless Shopify Integration
    The template had to integrate cleanly with Shopify via Frameship while maintaining full design control.

Resolving Complex Problems

Each challenge informed specific design and technical solutions:

  • Modular Sections
    Features like Sound Tech, Technical Specs, and Lifestyle were built as independent modules that can be reordered, removed, or repurposed.

  • Scroll-Based Storytelling
    Interactive elements such as image sequences and feature reveals are driven by scroll, creating engagement without forcing users into fixed timelines.

  • CMS-Driven Content Architecture
    Technical specifications, blog posts, and feature sections are all CMS-powered, allowing non-technical users to update content effortlessly.

  • Performance-First Motion
    Animations are lightweight, purposeful, and optimized to enhance clarity rather than distract.

Resolving Complex Problems

Each challenge informed specific design and technical solutions:

  • Modular Sections
    Features like Sound Tech, Technical Specs, and Lifestyle were built as independent modules that can be reordered, removed, or repurposed.

  • Scroll-Based Storytelling
    Interactive elements such as image sequences and feature reveals are driven by scroll, creating engagement without forcing users into fixed timelines.

  • CMS-Driven Content Architecture
    Technical specifications, blog posts, and feature sections are all CMS-powered, allowing non-technical users to update content effortlessly.

  • Performance-First Motion
    Animations are lightweight, purposeful, and optimized to enhance clarity rather than distract.

Resolving Complex Problems

Each challenge informed specific design and technical solutions:

  • Modular Sections
    Features like Sound Tech, Technical Specs, and Lifestyle were built as independent modules that can be reordered, removed, or repurposed.

  • Scroll-Based Storytelling
    Interactive elements such as image sequences and feature reveals are driven by scroll, creating engagement without forcing users into fixed timelines.

  • CMS-Driven Content Architecture
    Technical specifications, blog posts, and feature sections are all CMS-powered, allowing non-technical users to update content effortlessly.

  • Performance-First Motion
    Animations are lightweight, purposeful, and optimized to enhance clarity rather than distract.

Aerosound Screen
Aerosound Screen
Aerosound Screen

User-Centric Design

At its core, the project prioritizes how users read, scroll, and decide.

Key user-centric principles include:

  • Clear entry points for different user intents (explore, compare, purchase)

  • Predictable navigation patterns

  • Strong typographic contrast for effortless scanning

  • Logical progression from inspiration → understanding → conversion

Rather than forcing users to “discover” content, the layout guides them naturally, reducing cognitive load at every step.

User-Centric Design

At its core, the project prioritizes how users read, scroll, and decide.

Key user-centric principles include:

  • Clear entry points for different user intents (explore, compare, purchase)

  • Predictable navigation patterns

  • Strong typographic contrast for effortless scanning

  • Logical progression from inspiration → understanding → conversion

Rather than forcing users to “discover” content, the layout guides them naturally, reducing cognitive load at every step.

User-Centric Design

At its core, the project prioritizes how users read, scroll, and decide.

Key user-centric principles include:

  • Clear entry points for different user intents (explore, compare, purchase)

  • Predictable navigation patterns

  • Strong typographic contrast for effortless scanning

  • Logical progression from inspiration → understanding → conversion

Rather than forcing users to “discover” content, the layout guides them naturally, reducing cognitive load at every step.

Meeting User needs

The template supports multiple user journeys:

  • Curious Explorers
    Engaged by visual storytelling, lifestyle imagery, and editorial sections.

  • Detail-Oriented Buyers
    Served through structured technical specs, sound technology breakdowns, and FAQs.

  • Ready-to-Purchase Users
    Clear CTAs, integrated cart behavior, and frictionless Shopify checkout flows.

This layered approach ensures the experience remains effective regardless of how deeply a user wants to engage.

Meeting User needs

The template supports multiple user journeys:

  • Curious Explorers
    Engaged by visual storytelling, lifestyle imagery, and editorial sections.

  • Detail-Oriented Buyers
    Served through structured technical specs, sound technology breakdowns, and FAQs.

  • Ready-to-Purchase Users
    Clear CTAs, integrated cart behavior, and frictionless Shopify checkout flows.

This layered approach ensures the experience remains effective regardless of how deeply a user wants to engage.

Meeting User needs

The template supports multiple user journeys:

  • Curious Explorers
    Engaged by visual storytelling, lifestyle imagery, and editorial sections.

  • Detail-Oriented Buyers
    Served through structured technical specs, sound technology breakdowns, and FAQs.

  • Ready-to-Purchase Users
    Clear CTAs, integrated cart behavior, and frictionless Shopify checkout flows.

This layered approach ensures the experience remains effective regardless of how deeply a user wants to engage.

Detailed Pages and Features

The template includes thoughtfully designed, production-ready pages and components:

  • Product landing pages with scroll-based interactions

  • Sound Tech sections using bento-style layouts for complex concepts

  • CMS-powered Technical Specs and FAQs

  • Editorial Blog system for brand storytelling

  • Lifestyle sections that emphasize real-world use

  • Integrated Shopify Cart Layer via Frameship

  • Legal, policy, and support pages built for real commerce needs

Each page follows the same design language, ensuring consistency across the entire experience.

Detailed Pages and Features

The template includes thoughtfully designed, production-ready pages and components:

  • Product landing pages with scroll-based interactions

  • Sound Tech sections using bento-style layouts for complex concepts

  • CMS-powered Technical Specs and FAQs

  • Editorial Blog system for brand storytelling

  • Lifestyle sections that emphasize real-world use

  • Integrated Shopify Cart Layer via Frameship

  • Legal, policy, and support pages built for real commerce needs

Each page follows the same design language, ensuring consistency across the entire experience.

Detailed Pages and Features

The template includes thoughtfully designed, production-ready pages and components:

  • Product landing pages with scroll-based interactions

  • Sound Tech sections using bento-style layouts for complex concepts

  • CMS-powered Technical Specs and FAQs

  • Editorial Blog system for brand storytelling

  • Lifestyle sections that emphasize real-world use

  • Integrated Shopify Cart Layer via Frameship

  • Legal, policy, and support pages built for real commerce needs

Each page follows the same design language, ensuring consistency across the entire experience.

Accessibility and Optimization

Accessibility and performance were treated as foundational, not optional.

Key considerations include:

  • High color contrast and readable typography

  • Clear focus states and predictable interaction patterns

  • Logical heading structure for screen readers

  • Optimized image handling and motion constraints

  • Responsive behavior across desktop, tablet, and mobile

The result is an experience that feels premium while remaining inclusive and performant.

Accessibility and Optimization

Accessibility and performance were treated as foundational, not optional.

Key considerations include:

  • High color contrast and readable typography

  • Clear focus states and predictable interaction patterns

  • Logical heading structure for screen readers

  • Optimized image handling and motion constraints

  • Responsive behavior across desktop, tablet, and mobile

The result is an experience that feels premium while remaining inclusive and performant.

Accessibility and Optimization

Accessibility and performance were treated as foundational, not optional.

Key considerations include:

  • High color contrast and readable typography

  • Clear focus states and predictable interaction patterns

  • Logical heading structure for screen readers

  • Optimized image handling and motion constraints

  • Responsive behavior across desktop, tablet, and mobile

The result is an experience that feels premium while remaining inclusive and performant.

Conclusion

This project represents a holistic approach to product website design — where branding, storytelling, usability, and commerce are treated as one cohesive system.

Rather than locking users into a single product type or aesthetic, the template is designed to scale, adapt, and evolve, making it suitable for a wide range of premium consumer brands.

It’s not just a template — it’s a foundation for products that value:

  • Craft

  • Clarity

  • Performance

  • And long-term relevance

If you want, next I can:

  • Turn this into a formal case study page

  • Rewrite it for LemonSqueezy / Polar product listings

  • Or adapt it into a portfolio presentation narrative

Conclusion

This project represents a holistic approach to product website design — where branding, storytelling, usability, and commerce are treated as one cohesive system.

Rather than locking users into a single product type or aesthetic, the template is designed to scale, adapt, and evolve, making it suitable for a wide range of premium consumer brands.

It’s not just a template — it’s a foundation for products that value:

  • Craft

  • Clarity

  • Performance

  • And long-term relevance

If you want, next I can:

  • Turn this into a formal case study page

  • Rewrite it for LemonSqueezy / Polar product listings

  • Or adapt it into a portfolio presentation narrative

Conclusion

This project represents a holistic approach to product website design — where branding, storytelling, usability, and commerce are treated as one cohesive system.

Rather than locking users into a single product type or aesthetic, the template is designed to scale, adapt, and evolve, making it suitable for a wide range of premium consumer brands.

It’s not just a template — it’s a foundation for products that value:

  • Craft

  • Clarity

  • Performance

  • And long-term relevance

If you want, next I can:

  • Turn this into a formal case study page

  • Rewrite it for LemonSqueezy / Polar product listings

  • Or adapt it into a portfolio presentation narrative

Aerosound Screen
Aerosound Screen
Aerosound Screen

Check also other projects of ours

Woman wearing sunglasses

You bring the vision

We don’t just make things look good. We help you create systems, stories, and experiences that matter.

Make the first move — we’ll take it from there

Woman wearing sunglasses

You bring the vision

We don’t just make things look good. We help you create systems, stories, and experiences that matter.

Make the first move — we’ll take it from there

Woman wearing sunglasses

You bring the vision

We don’t just make things look good. We help you create systems, stories, and experiences that matter.

Make the first move — we’ll take it from there

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with +XZERO®

Join our newsletter for fresh insights, trends, and stories that fuel creativity and innovation.

Enter your email, hit subscribe

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Stay Ahead
with +XZERO®

Join our newsletter for fresh insights, trends, and stories that fuel creativity and innovation.

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